b'bright spotIttookalotoftrialsandexperimentationforthe distilling team to create the qualities they were afterReseneat a sellable scale. Last year, I went for a trip down toBallerina Resenethe distillery in Renmark, SA to explore the distillingVibeprocess with their brand manager, Amelia. I was ableReseneto climb up the iconic glass distilling tower to see theDancing Girlpiping as part of the process and the large wooden distilling pots down on the ground. ReseneMadeusingaquartetofdistinctjunipervarietalsResene SunshadeSunshade Resenegathered from across Australia and Europe, which werestands out as theDaisy Bushextracted across four different production methods, itsbrightest colour while easy to understand how the gin got its name. The brandResene Ballerina harmonises the palette. Overall, describes it as enticing with fresh aromas of lemon andthere are some colours which are in a similar family, but juniper followed by a floral sweetness and a backgroundthere is enough difference between all of them that they ofwoodycinnamonandnutmegspice;thepalateisstand alone, being pushed forward and backwards on the punchy, full and complex with a lingering finish thatsflat surface to create intrigue, she says.simultaneously warm and fresh. Among her biggest challenges when painting the To do the uniqueness of the spirit justice, Lucindaartwork was creating a design that had many quartets of says she wanted to tell the story of the gin through aobjects where nothing important would be covered by visual narrative of symbolic motifs. The striking colourthe logo once it was scaled down. The artwork on the palette stems from the unique Bulgarian Red juniperboard itself also still needed to feel cohesive without (red),thenativecoastalBoobialla(lightpurple)withputting anything important in the space the logo would the additional traditional deeper-coloured junipers fromoccupy.Thisinvolvedlotsofmeasurementswhich Bulgaria and Macedonia (dark purple). In the design,became complicated at times, but this was managed by there are repeating themes which appear in fours suchworking with the design team and brand managers to as the cocktails, ice cubes, hands and diamond-shapednavigate changes in the label layout.star motifs as well as the four sides of the iconic distillingQuattro Juniper Gin was also the brand teams first toweroftheRenmarkdistillery.Whensearchingforendeavour in releasing a smaller 500mL bottle compared these details, you will also find citrus, distilling equipment,to their usual 750mL size, so the process of creating ancolour combinations while I was working through theabove: The cocktails juniper flowers and the roads to Renmarkwhich all playartwork that could suit the shrunken label dimensionsdesign. This resulted in finding a new-to-me colourat the launch party for a part in its unique production process, she explains. was somewhat exploratory. Once completed, Lucindaspalette that was selected especially for this artwork. 23rd Street Distillerys When selecting the Resene paint colours to use topainted artwork was approximately 55cm x 45cm thenIn honour of her commitment to using Resene paintsQuattro Juniper Gin were served on coasters represent all these important elements, Lucinda did somephotographed to get the highest-quality image possibleto bring the product label to life, the judges at this yearsprinted with an image research to discover what hues could be used to fill a gapbefore scaling it down to fit the label design. Resene Total Colour Awards recognised Lucindas cleverof the artwork Lucinda in the brands colour story. After comparing the otherLucinda says the vibrancy of Resene paint colours andanddistinctivedesignwiththeReseneTotalColourcreated for the product 23rd Street Distillery bottle labels created by differentthe consistency of Resene Lumbersider Low Sheen wereProduct Award. With such a visually-appealing designlabel using Resene artists, I found there werent many red and purple tones.integral to the success of the final label design. When Iinshow-stoppingcolours,theyagreeditwouldbepaints. The vibrant shapes in the original I first chose Resene Vibe, which suited the Red Bulgarianpaint murals, I love using Resene Lumbersider Low Sheenimpossible to walk past such a well-dressed gin withoutpiece were painted with juniper,andReseneDancingGirl,whichisarepeaton my walls so much that I use my surplus paints in thewanting to get a closer look.Resene Lumbersider Low favourite of mine that suited the light purple juniper.studio on boards and canvases. Upcycling is a passion ofSheen in Resene Daisy My style is an amalgamation of art and design principles,mine, and this not only allows me to create vibrant andoriginal painting Lucinda Penn, www.lucindapenn.comBush, Resene Dancing Girl, Resene Sunshade, and I always use a darker colour, so Resene Daisy Bushstriking work, but it also helps to avoid waste. I had all ofgin production, brand management and graphic design Resene Vibe, Resene waschosentocreatedepthbypushingthedarkestthese Resene Lumbersider Low Sheen paints on hand23rd Street Distillery, www.23rdstreetdistillery.com.au Ballerina and a custom tone backwards and using some contours for emphasis.from other projects which allowed me to trial differentimages Jarrad French, www.instagram.com/jarrad_french made Resene white.blackwhitemag.com 65'