b'they hit the shelves. For South Australias 23rd Street Distillery, their idea to have different creatives produce bespoke artworks that could feature as part of their label designs not only makes their product uniquely enticing, but it also offers support and promotion for talented local artists like Lucinda Penn.Lucinda, who also goes by the wordmark LCND, works across both physical and digital media but is best known for her large-scale murals. Her first public work is on Mount Barker Road in Stirling, Adelaide Hills, but Lucindas art can now be found all over South Australiaincluding a feature wall at Adelaide Airport. Inspired Lucinda Penn usesby the everyday, optimism and symbolism underpin her Resene paints to createenergetic colour palettes and serve as an exploration of her own place in the universe.a cant-miss liquor label. 23rd Street Distillery first engaged Lucinda to create a commission for one of their labels after she responded O verthecourseofthepastdecadeinbothto a callout seeking artistic collaborators. The new gin AustraliasandNewZealandsginmarkets,they were planning to releasewhich they ultimately the number of distilleries, variety of productsnamed Quattro Juniper Ginwas something of a feat offeredandquantitiesbeingproducedhasseento formulate and produce, so they wanted the bottles immense growth. With so many options now availableartwork to be representative of its particular qualities.tochoosefrom,itsgettingincreasinglyhardertoLucinda says the gins recipe was a long time in the ensure new gin products stand out from the crowd oncemaking and she wanted to do those efforts justice. above and left: In a time when most branding and graphic arts are created digitally, artist Lucinda Penn took a hand-painted approach to make the artwork commissioned by 23rd Street Distillery, which theyve used on the label of their newly released Quattro Juniper Gin. The glossy, raised texture of her brushstrokes in Resene Lumbersider Low Sheen remain visible amidst her boldly graphic design in Resene Daisy Bush, Resene Dancing Girl, Resene Sunshade, Resene Vibe, Resene Ballerina and a custom made Resene white.64 blackwhitemag.com'