b'red alertI f you think back to earlier in your career andmonitoring engagement metrics such as likes,left: With the staggering array of design inspiration from recall having a better handle on colour andshares and comments on social media posts.around the world at our fingertips and the speed with which All overdesign trends even just 10 or 15 years ago,Whiletheincreasedaccessibilityandtrends evolve, it can be difficult to stay on top of whats hot thats not just your memory playing tricks onubiquity of information we have at our fingertipsand whats not. Customising projects to meet client needs and you. Thanks to the internet and social media,plays a crucial role in the speediness at whichpreferences using paints and wood stains developed especially for our climates unique challenges will always be in fashion. the pace at which colour trends in architecturecolouranddesigntrendsdisseminate,socialBackground painted in Resene Soiree, top left bowl and round and interior design shift and evolve has indeedmediaplatformshavealsofacilitatedgreaterwall hook in Resene Pumice, oval tray in Resene Half Tea, the map accelerated. The advent of platforms focusedcollaborationandcross-pollinationamonground hooks on top of tray (from top) in Resene Watermark onimageandvideosharinglikeTikTok,designers,architectsandbrands.Designersand Resene Upside, wavy trivet in Resene Pioneer Red and InstagramandPinterestwhichserveascannoweasilyconnectwithpeersandsmall vase in Resene Indian Ink. virtual repositories of design ideas from aroundcolleagues from around the world, sharing ideas,far left: In a world that is so connected, design sometimes the planetallow all of us to discover andcollaborating on projects and influencing eachfeels increasingly homogenised. The instant feedback loop of share projects instantly. As a result, trends thatothers work in real-timefurther fuelling thesocial media metrics has enabled manufacturers of furniture and dcor to quickly identify emerging trends and produce Why colour trends continue toused to take months or even years to spreadrapid evolution of colour trends. new designs accordingly. This results in the rapid availability differ by geographic region andnow proliferate within days or weeks, leading toIncreasedconnectivityandglobalisationof trending dcor and furnishings in the marketplace and faster turnover in design preferences. have had a profound impact on the adoptioncontributes to the oversaturation of certain shapes and the Resene hues youll want In the past, trend forecasting was a domainofcolourtrendslocally.Historically,weweredesigns. Painting furniture and dcor items is one option for increasing customisation and uniqueness within your project. to use here and now. reserved for industry experts who conductednot as heavily influenced by design trends fromWall painted in Resene Pioneer Red, plinth in Resene Half marketresearch,attendedtradeshowsandother parts of the world due to our geographicTea and vases in (from left to right) Resene Pumice, Resene subscribedtopublicationsproducedbyisolation.However,technologyandshippingIndian Ink, Resene Soiree and Resene Watermark.professional trend forecasting agencies. Today,logisticshaveerodedgeographicalbarriersso social media platforms serve as live barometersthat design influences from around the globe ofconsumerpreferencesanddesigntastes,cannoweasilyreacheventhemostremoteYork. Designers and consumers here now havelighting circumstances compared to our part oflocally. It could be because of our natural lightingcomes from readers sharing their projects with and the accessibility of this data has completelycorners of the world. As a result, it no longeraccess to the same wealth of design inspirationthe world. The tilt of the Earths axis affects thecircumstances, and it could also be because theus and entering them in the annual Resene Total democratised the forecasting process. Anyonematters that we are on the opposite side of theandtrendinformationasourEuropeanandangle that the suns rays enter the atmosphere.natural vegetation in the projects surroundingColour Awards. It provides our editorial team who cares to dig into the numbers can gaugeplanet from tastemakers in cosmopolitan designAmerican counterparts. The angle of the sunlight and the amount ofenvironment is completely different (and thuswithvaluableinsightintohomegrowntrends, the popularity of certain colours and styles bycentreslikeLondon,Paris,MilanandNewWhile increased exposure to global designatmosphere it has to pass through both indirectlyclashes with certain colours). allowing us to see how and where you are using trends has led to greater diversity and dynamismimpact the intensity and colour temperature ofFormanyyears,therehasalsobeenacolour in the buildings and spaces you create, inourlocaldesignscene,asdesignersdrawthe light perceived from one geographic regionstronginclinationformanyNewZealandersand witness the shifts in colour preferences that left: Thanks to technological advancements and the widespread use of socialinspiration from a broader palette of influencesto the next. When compared with the yellowerandAustralianstodecoratewithunderstatedoccur year on year. It helps us to provide you media platforms, design professionals and their clients can see and appreciateandincorporateelementsofinternationallightseenintheNorthernHemisphere,theand neutral tones such as white and off-whiteswithmoreaccurateandrelevantinformation projects from around the planet on a daily basis. Being exposed to inspiringResene designintotheirwork,therecontinuetobesunlight here appears relatively blue.and its a notable culture difference. In manyon where colour and design trends are moving imagery from all over the world has led to more colour and design trendsResene Pioneer Red coloursanddesigntrendsthatdontgainWhether you realise it or not, these inherentothercountries,brighterandboldercoloursinawaythatoverarchingglobalpredictions from outside our borders having an impact on our projects. However,Indian InkNew Zealand and Australia have managed to maintain a unique designtraction here. Conversely, there are trends thatand distinctive variances have likely led you toarefavouredforbuildingsparticularlyinnever will. Plus, sharing your projects provides identity due to our geography, flora, climate, culture and natural lightingexist in New Zealand and Australia that arentmake different paint colour decisions on projectsplaces where people arent surrounded by lushpriceless inspiration to others in the industry circumstances. Upper wall painted in Resene Pumice, lower wall in Resenewidely embraced elsewhere. than you might have if you were developing agreenery year-round. In Norway or Iceland, awhogreatlybenefitfromgeographically-Upside, stripe in Resene Pioneer Red, floor in Resene Indian Ink and vaseResene Firstly, the uniqueness of our region affectsdesign on the opposite side of the world. Forwhite building would be lost amongst the snowrelevant influences.in Resene Half Tea. Armchair, stool and rug from Ligne Roset. Resene Upside what trends locally. The relatively mild to hotone, our lighting tends to enhance the look ofduring winter. And living with all-white interiorWhen you tuck into an issue of BlackWhite top tip Resene Watermark ways, demand a particular style of architecturewarmeroryellowertones.So,whenyoureof leafless trees sprinkled throughout an endlessonprovidingyouwiththemostregionally-climatesweinhabitbothallowand,insomebluer and dustier or greyed colours over certainwalls, ceilings, doors and windows framing vistasmagazine, you can be sure that we are focused toensurecomfortandenjoymentofyear- looking at inspiring images of projects producedwhite, barren landscape is a recipe for depression. specific (yet globally-conscious) colour forecast Take care trying to uplift paint colour trends fromSoiree Resene roundindoor/outdoorliving.Ifyouhaveeverby a studio in London or New York, for example,So,despitetheinternetsbesteffortstoour data allows. For those down under, these are Europe to use locally, as they often dont translateResene Pumice lived in or visited Europe or North America, youyou may find something feels a bit off whenhomogenisedesignacrosstheglobe,thesethe Resene paint colours popular now and those well and look too sweet for our natural light. Half Tea may have noticed a difference in their naturaltrying to implement an identical colour palettegeographic contrasts underscore the value thatthat will dominate in the months to come.4 blackwhitemag.com blackwhitemag.com 5'