b'bright spotopposite and left: When VIA Artists underwent a rebrand, artist George Rose transformed their QV Centre location into a cant-miss shopping destination with a jaw-dropping ombre paint effect. Ceiling in Resene SpaceCote Low Sheen tinted to Resene Geronimo, walls and fixtures painted in Resene Sweet fade SpaceCote Low Sheen and Resene Lumbersider Low Sheen tinted to Resene Geronimo, Resene Adrenalin, Resene Sunshade and Resene Quarter Turbo topcoated with Resene SpaceCote Clear. Floor in Resene Walk-on tinted to Resene Quarter Turbo. This project was recognised with a Resene Total Colour Commercial Artist George Roses ombre paint effectInterior Public + Retail Award for Georges exceptional use of Resene paint, which has made the space a electrifies a Melbourne t-shirt shop. standout. Painting assistance by Jack Rowland,www.jackrowlandart.com. Rebranding art directionand artist representation by Eddie Zammit. ImagesI ndependentbrick-and-mortarshopsareunderwentafullrebrand.Changingtheirby Holly Hawkins, www.hollyhawkins.com.upagainstalot.WithskyrocketingrentsnametoVIAArtistspromptedacompleteResene Reseneandinflation,increasedcompetitionfromrevitalisation of their QV Centre location, butQuarter Turbo Adrenalinpowerful retail chains, the rise of fly-by-nightit had to be done within a strict budget and tightResene Resenedrop-shippingenterprisesandtheexodusoftimeline to keep the ship afloat. Sunshade Geronimoofficeworkersfrommanydowntowncores,Georges main challenge was to find a way its no wonder many high streets that used toto revamp the shops appearance with a fresh bebustlingcentresofcommercehavegoneand distinctive atmosphere while maintainingingeniously employed to take the effect across eerily quiet. Even businesses that spent decadestheexistingfittings.EddieZammit,whodifferentsurfacesandsubstrates.Luckily,all building a strong and loyal customer base havepreviously represented George in the pursuit ofthefinisheswerewaterborne,lowodourand been forced to shutter up, and many of the onescommercial art opportunities, ended up beingfast drying, which helped to minimise disruption who are left standing say theyre precariouslyher key collaborator for the project. While hecolour gradient that would infuse the locationThe entire refresh project was constrainedand speed up the job. It was all hands on deck close to doing the same. worked through redesigning the branding, shewith a vibrant and captivating aesthetic. to a tight timeframe of no more than 10 daysand,together,theteamperseveredthrough For designers, seeking out innovative ideas tosetaboutfindinganartisticsolutionfortheSincetherebrandfocusedontheuseof and it pushed George and her clients teamthedemandingcircumstancessuccessfullyto help make our retail clients stand out has nevershops physical space. primary colours and the incorporation of lightto their limits as they tackled the immense taskachieve their ambitious goals in time.been more important. Given that so many ofOne of Georges previous projects, a stairwellandbrightcomplementaryhues,Georgeof dismantling and clearing the store, preparingThe space was professionally prepped and the things small business owners are up againstfor KSR Gallery in Melbournes Rialto Precinct,putcarefulconsiderationintoselectingthesurfaces, applying the paint and clear coatingprimed in Resene Waterborne Smooth Surface arebeyondtheircontrol,implementingawas a resounding success that garnered a lot ofright Resene colour palette to accompany it.then meticulously reinstating the stock.Sealer by an external supplier so that George unique concept with eye-catching designs thatattention. Her technique involved a rainbow- Her intention was to resonate with a diverseThestoresfixturesposedasignificanthad a well-prepared surface to ensure the final pique the interest of passersby becomes vital.hued ombre effect that transitions through theaudiencewhilemaintainingarefinedandchallenge, as they were immovable and created aeffect would look as flawless as possible. Once As belts tighten, paint continues to remain anspectrum from sunny yellow to powder blue.trendy ambience, ensuring the space remainedcomplex maze that required careful manoeuvring.her colour coats were dry, she applied Resene economically viable option for creating bespokeAfter its completion, George was approachedfashionableandappealingtothemodernTo ensure no paint particles circulated throughSpaceCote Clear, a low sheen clear finish, as an solutions that fit project budgets. byanumberofprospectiveclientslookingsensibilities of customers. She ultimately landedthe air conditioning system and the QV Centre,extra layer of protection against wear and tear Artist George Rose is no stranger to usingforcomprehensivemakeoverswithasimilaronReseneGeronimo,ReseneAdrenalin,where the store is located, all of the vents leadingto maintain the outstanding appearance of a Resene products to transform ordinary spacesgradient effect applied to their own interiors.Resene Sunshade and Resene Quarter Turbotothestoreweresealedoff.Acombinationtruly sweet fade. intosomethingextraordinary,andthatwasVIAArtistswereequallytakenwithwhatsto get the right balance of vibrancy and chromaof Resene SpaceCote Low Sheen waterborne preciselywhatshedidwhentheMelbournebecomeknownashersignaturesweetfadetoblendintoaflawlessombreeffectthatenamel,ReseneLumbersiderLowSheenandTo see more of Georges prolific portfolio, visitt-shirtstoreformerlyknownasGraniphtechnique,soshedesignedastrikingfour- smoothly transitions from red to yellow. Resene Walk-on flooring and paving paint waswww.georgerose.com.au.36 blackwhitemag.com blackwhitemag.com 37'